WHEN IT COMES TO LASTING WEIGHT LOSS, THE VILLAIN ISN'T FOOD; IT'S STORY.
lose weight for good through the power of the movies.
"The struggle is real." If that's been your weight loss story, it's time for a new one.
My mission is to reveal & realign who we really are by retelling our stories & freeing ourselves from the bullshine.
Being a Memoir Author and Weight Loss Strategist has given me the tools and insight to successfully guide people to lose weight and keep it off. When you rewrite your story, you transform your life. No actual writing, no pen or typing. Re-framing is my superpower. Let me help you unlock yours.
I struggled with my weight my whole life. Been there. published a memoir 'bout that.
Having spent childhood summers at Fat Camp and having seen a nutritionist since I was eight years old, I thought I was destined to always be overweight. "If I was meant to be thin, I would've been born that way." If I continued to believe that story, I'd still be living it, as Moose. Instead, I edited my story and wrote a new one.
I help people lose weight by integrating screenwriting techniques with behavioral science for reel transformation.
THE STRUGGLE DOES Not HAVE TO BE REAL
Ten years ago, I was pre-diabetic & heavier than when I was pregnant with twins.
Friends invited me to pool parties at their homes. I'd pack a bathing suit, knowing it was all part of the charade. Aren't you coming in? "Maybe in a little while," I'd say. "I'm not hot enough yet." Then, I'd adjust my opaque black coverup to wipe boob-sweat from my torso. I spent the majority of my life on the sidelines, a sidekick to other people's lives.
Now, I'm at complete ease dining in restaurants and baking over the holidays, and weekends? They're no longer spent "relief eating," to cram in all the foods I've been denying myself all week. There are no more tears in fitting rooms. I look forward to annual exams—well, let's not get carried away; I don't dread them. I now enjoy fashion, and my closet no longer looks as if multiple women live with me. And I've fit into the same size clothing for the past ten years, which means I get to shop my own closet.
But now I know how to help.
"I can trace every romance of my life back to a meal. My memories are enhanced by the tender morsels had at tables across from lovers, on blankets with friends who’d eventually become more, in banquets, barbecues, and breakfasts. And the seasons of these romances followed an intricate blueprint through fat and thin."
— Moose: A Memoir of Fat Camp
It was the story of my life & I was ready for a new one.
Here I'm going to state the challenges and frustrations
That they might currently be facing
A quick statement on why their limiting beliefs and objections are holding them back and why that's detrimental.
a quick sentence that confirms I know how they feel.
Acknowledge that it's been a long time that they have had these objections and limiting beliefs.
acknowledge what they have been doing instead of moving forward - another chance to speak to them
… confirm that what they are doing, doesn't work
WHAT I KNEW
WHAT I LIVED
My mission is to reveal & realign who we really are by retelling our stories & freeing ourselves from the bullshine.
If you find yourself saying things like, "the struggle is real," it will be. You can search for diets that allow you to overeat certain foods, or try having meals sent to your home. But, you'll never be free of the underlying problem.
Here I will describe what they have been doing and how it makes them feel and how it's holding them back. Really make them feel like I am talking directly to them. That I understand them. I have been there.
Being a Memoir Author and Weight Loss Strategist has given me the tools and insight to successfully guide people to lose weight and keep it off. When you rewrite your story, you transform your life. No actual writing, no pen or typing. Re-framing is my superpower, and I'm here to help you unlock yours.
I struggled with my weight my whole life. Been there. published a memoir 'bout that.
Having spent childhood summers at Fat Camp and having seen a nutritionist since I was eight years old, I thought I was destined to always be overweight. "If I was meant to be thin, I would've been born that way." If I continued to believe that story, I'd still be living it, as Moose. Instead, I edited my story and wrote a new one.
Julia Andrews
-22 lbs. banished-
"Honestly, Stephanie has changed my body, yes—I'm in love—but she's forever awakened me to my own 'bullshine' and enriched my WHOLE DAMN LIFE."
Here's what you need:
The best course ever
Here we put hard-hitting description of the course. Breif, but dangle a big carrot. Don't worry, we'll share all the juicy details down below, yo.
Course Breakdown:
subhead goes here
This Feature Benefits
Use this section to describe the most important benefit of your product and make sure to describe it in such a way that it's clear who the ideal customer or user for this product is.
benefit 1
Use this section to highlight the main features and/or main benefits of your product.
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benefit 2
Use this section to highlight the main features and/or main benefits of your product.
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benefit 3
Use this section to highlight the main features and/or main benefits of your product.
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i worked as a food critic, so yeah, I love food
I've spent my life saying, "I just love food," to rationalize the weight I'd put on. It was a lie, but I didn't know it yet. The truth: I loved a lot more than food, and deep down, I hated my relationship with it. But what I didn't know then was: what I really hated was my relationship with myself.
I can easily make a day of watching cooking shows, yet i never cook anything shown...because knowing isn't doing.
I used to feel hopeful that I’d made it through the first three days of whatever diet it was. Then the diet seemed easier. “Hey, I can do this!” I’d feel proud of myself for doing what my mind was urging me to. I respected myself more and felt proud. “I will not fail at this” became my mantra, and I believed it. But after a few weeks of success, I’d slip into my old ways, thinking I was immune to weight gain. And whoops, there it is...
WEIGHT COCKY, IT'S A THING.
Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit
I might've worked as a food critic,
but I earned overtime being my own worst critic.
everything works until it stops working
You've been told to eat less & move more. To "eat clean," stop snacking between meals, eat fruit on an empty stomach or dodge it completely. Fast, then eat during a specified window. Nix the sugar and flour and avoid carbs like it's your job. All with promises that the fat will melt off —and stay off. It worked! Until it didn't. Truth: if it really worked, you wouldn't be frustrated now. It hasn't really worked. So, now what?
“
I once ate five protein bars in one sitting. I've eaten out of a garbage can–like, in my home, not off the street. I used to be a size 18. Now, I'm a size 4. Biggest change I made?
Using these favorite words: "Oh, how interesting." Shifting out of judgment into the role of the compassionate witness not only immediately takes you out of your suffering, but it's also the fastest way to recover from a setback.
The Solution
#thestrugglewasreal
You deserve an approach to weight loss that delights you. You need a plan that doesn't ignore the role food plays in your relationships and cultural rituals, one that doesn't throw you into the depths of deprivation, forgoing all joy. That shit's a nonstarter.
Let's edit the weight loss script together (call to action)
All diets get boring af.
At some point, the act of losing weight stops being a sport. The honeymoon phase ends. It stops being the shiny new thing. We can't just wake up and decide we're going to eat healthfully. We actually need to do it, consistently. And stop waiting to feel like it. But, what if we could actually make it fun?
The Solution:
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
headline about the pain of the problem
You've been told to eat less & move more. To "eat clean," stop snacking between meals, eat fruit on an empty stomach or dodge it completely. Fast, then eat only during a specified window. Nix the sugar and flour and avoid carbs like it's your job. All with promises that the fat will melt off—and stay off. It hasn't. So, now what?
Don’t rush to introduce your course, but instead be really specific when you describe exactly how it feels to have this problem. You want your reader to start nodding and thinking “Yes, that’s exactly my problem!
Once you’ve really made the pain clear, it’s time to agitate it. Indulge in how this problem gets worse. Why is it frustrating? Why does it feel so awful? What is it that makes the problem so problematic?
After a few short paragraphs, you should have your readers 100% focused on the issue and how bad it is.
If you are writing a long-form sales page, this is the section that would grow the most. You could expand this into a blog post format, with a content pattern that explores the customer’s pain even further. Add images, icons, subheadings, quotes and more.
If you’ve written this section well, your visitors should be wanting a solution by the end of it. They’ll be hoping that you’re about to turn things around and relieve their pain for them.
And you are…
My mission is to reveal & realign who we really are by retelling our stories & freeing ourselves from the bullshine.
Being a Memoir Author and Weight Loss Strategist has given me the tools and insight to successfully guide people to lose weight and keep it off. When you rewrite your story, you transform your life. No actual writing, no pen or typing. Re-framing is my superpower.
I struggled with my weight my whole life. Been there. published a memoir 'bout that.
Having spent childhood summers at Fat Camp and having seen a nutritionist since I was eight years old, I thought I was destined to always be overweight. "If I was meant to be thin, I would've been born that way." If I continued to believe that story, I'd still be living it, as Moose. Instead, I edited my story and wrote a new one.
YOUr present self IS ALREADY JEALOUS
You're one click away from a future that's better than anything you've experienced in the past. Get excited.
Introducing Straight Up weight loss
Membership + Signature course
Here you want to write a short paragraph that quickly explains exactly what your online course is and how it’s the perfect solution to the problems you’ve been talking about in the previous section. Keep it short, but provide the essential information they need to be able to make sense of what’s coming. For example, make sure they know that it is an online course designed to teach them how to achieve their goal
“In the movies, we have leading ladies and we have the best friend. You, I can tell, are a leading lady. But for some reason, you are behaving like the best friend… You’re supposed to be the leading lady of your own life for God’s sake!" —The Holiday
Here’s What You’ll Get When You Sign Up
This paragraph here is to explain how your online course works. Tell them what exactly will happen after they sign up. Do they get access to all of it straight away? How much time will it take them to complete the course? What result will they get at the end?
Huge Benefit 1
Insert some text here that summarises this specific benefit that they can get from joining your course
Huge Benefit 2
Insert some text here that summarises this specific benefit that they can get from joining your course
Huge Benefit 3
Insert some text here that summarises this specific benefit that they can get from joining your course
Huge Benefit 4
Insert some text here that summarises this specific benefit that they can get from joining your course
Here’s what people are saying about the course
This paragraph is optional, but you might want to use it to introduce your upcoming testimonials. Since you’ve just introduced your course, they should focus on how the course helped customers to obtain a huge benefit. If you haven’t got great testimonials yet, then check out our the secret to getting raving testimonials for your online course
Marie Fisher
Developer
Pull out a few key words for a testimonial title
Since these 3 testimonials are just after you’ve introduced your course, they should focus on how the course helped customers to obtain a huge benefit.
Carl Numan
Hotel Manager
Pull out a few key words for a testimonial title
Since these 3 testimonials are just after you’ve introduced your course, they should focus on how the course helped customers to obtain a huge benefit.
Gary Howard
Photographer
Pull out a few key words for a testimonial title
Since these 3 testimonials are just after you’ve introduced your course, they should focus on how the course helped customers to obtain a huge benefit.
Show them what’s in the course
Let your visitor know how many modules there are and what each one is about.
1
Module 1: Title Of Module Here
Explain exactly what this module will teach them, and use names of individual lessons if you can. You might want to include the number of lessons, the length of each lesson, or any other information. But make sure you focus on the benefits that the customer would get just by taking this module on it’s own
2
Module 2: Title Of Module Here
Explain exactly what this module will teach them, and use names of individual lessons if you can. You might want to include the number of lessons, the length of each lesson, or any other information. But make sure you focus on the benefits that the customer would get just by taking this module on it’s own
3
Module 3: Title Of Module Here
Explain exactly what this module will teach them, and use names of individual lessons if you can. You might want to include the number of lessons, the length of each lesson, or any other information. But make sure you focus on the benefits that the customer would get just by taking this module on it’s own
4
Module 4: Title Of Module Here
Explain exactly what this module will teach them, and use names of individual lessons if you can. You might want to include the number of lessons, the length of each lesson, or any other information. But make sure you focus on the benefits that the customer would get just by taking this module on it’s own
Bonus
Now it’s time to introduce your Bonuses!
What else is there in the course that you haven’t explained in your modules above? Even if it’s a regular part of your course, if you haven’t mentioned it at all on your sales page yet, then it’s time to introduce it in this section as a Bonus. If you’re not sure what to put here, then check out our article on 6 great ways that you can increase the perceived value of your online course
Title of your first bonus
Tell them all about this other great thing that they also get. Maybe it’s access to a members-only facebook group or online forum. If so, tell them about it here!
Tell them why this bonus feature of your course is going to help them achieve even more than what you’ve already outlined in the modules above. 1-on-1 coaching calls, downloadable workbooks, cheat sheets… whatever it is, mention it in this section.
Title of your second bonus
Tell them all about this other great thing that they also get. Maybe it’s access to a members-only facebook group or online forum. If so, tell them about it here!
Tell them why this bonus feature of your course is going to help them achieve even more than what you’ve already outlined in the modules above. 1-on-1 coaching calls, downloadable workbooks, cheat sheets… whatever it is, mention it in this section.
Title of your third bonus
Tell them all about this other great thing that they also get. Maybe it’s access to a members-only facebook group or online forum. If so, tell them about it here!
Tell them why this bonus feature of your course is going to help them achieve even more than what you’ve already outlined in the modules above. 1-on-1 coaching calls, downloadable workbooks, cheat sheets… whatever it is, mention it in this section.
About The Course Teacher,
(Name Here)
Write this section in third-person, meaning you should not use the words ‘I’ or ‘We’ or ‘Me’. Instead, talk about the course teacher objectively using 'he' or 'she' even if you are the teacher! It’s time to show off your achievements and prove why you are the right person to be teaching this topic.
But just after you’ve talked yourself up, make sure you end on a friendly note. You don’t want to sound intimidating, you want to sound knowledgeable and friendly.
Here’s what people are saying about the course instructor
These 3 testimonials are just after you’ve introduced the teacher/ instructor, so they should focus on how great the course teacher is and why they are worth trusting. If you haven’t got great testimonials yet, then check out our article on the secret to getting raving testimonials for your online course
Christian Doe
Architect
Pull out a few key words for a testimonial title
These 3 testimonials are just after you’ve introduced the teacher/ instructor, so they should focus on how great the course teacher is and why they are worth trusting.
Barbara Lane
Art Director
Pull out a few key words for a testimonial title
These 3 testimonials are just after you’ve introduced the teacher/ instructor, so they should focus on how great the course teacher is and why they are worth trusting.
Marie Jones
Marketing Specialist
Pull out a few key words for a testimonial title
These 3 testimonials are just after you’ve introduced the teacher/ instructor, so they should focus on how great the course teacher is and why they are worth trusting.
MEMBERSHIP BENEFITS Here
Write here about the most important benefits to the features of the membership.
This section is designed to give your visitor a quick overview of the highlights that set your product apart.
This section is designed to give your visitor a quick overview of the highlights that set your product apart.
This section is designed to give your visitor a quick overview of the highlights that set your product apart.
Subheading About Why Your Course Is Valuable
This section is all about price anchoring. In a moment, your visitor will be seeing the price of your online course, so you want to begin talking about the value of your course in this section so that when they finally see the price, they feel that it is reasonable.
This section is not required, but it is common on Sales Pages for online courses, especially if they are highly priced.
If you do want to include this section, help the visitor by explaining how the alternate solutions to their problems can cost much, much more than your course.
Perhaps you want to tell them what it costs to get this equivalent teaching at university. Or perhaps you’ll tell them how much you would charge for a few hours of private coaching. The goal is to give them something to gauge the upcoming price against.
This section works best if you directly list monetary numbers, such as $5000. Anyone skimming the page will immediately stop when they see a dollar sign and read the text around it. When they realise this is not the course price, they’ll keep scrolling until they do find the price and gauge it against the first number they saw.
regular course
One sentence summary of what they get
$
247
Advanced course
One sentence summary of what they get
$
347
regular course
One sentence summary of what they get
$
99
/month
Advanced course
One sentence summary of what they get
$
127
/month
Course Enrollments close on June 13th 2021
You missed out!
100% Satisfaction Guarantee for 30-Days
It has been proven time and time again that offering a satisfaction guarantee or refund policy increases sales. And not just by a little bit. It makes a noticeable difference to conversions.
This section is important. Right after you’ve introduced the price of your online course, you need to do everything you can to alleviate purchase anxiety. As soon as a visitor sees the price, they will start to think of all the reasons why they shouldn’t buy. That’s why it’s important to have your refund policy immediately after the first time your price is mentioned.
Don’t wait! Look at what past students have to say about this course
These 3 testimonials should focus on why past customers found that your course was absolutely the right decision. Remember, your visitors are looking for reasons not to buy after they see the price, so include some testimonials here that alleviate that anxiety. If you haven’t got great testimonials yet, then check out our article on the secret to getting raving testimonials for your online course
Debra Grant
Reporter
Pull out a few key words for a testimonial title
These 3 testimonials should focus on why past customers found that your course was absolutely the right decision. Remember, your visitors are looking for reasons not to buy after they see the price, so include some testimonials here that alleviate that anxiety.
Linda Parker
Police Officer
Pull out a few key words for a testimonial title
These 3 testimonials should focus on why past customers found that your course was absolutely the right decision. Remember, your visitors are looking for reasons not to buy after they see the price, so include some testimonials here that alleviate that anxiety.
Glenda Sanders
Financial Advisor
Pull out a few key words for a testimonial title
These 3 testimonials should focus on why past customers found that your course was absolutely the right decision. Remember, your visitors are looking for reasons not to buy after they see the price, so include some testimonials here that alleviate that anxiety.
Frequently Asked Questions
Provide some answers to common questions. Perhaps you want to tell answer how much time they need to dedicate to get through the course, or give them a support email to contact you if they have further questions. It doesn’t need to be questions you were actually asked, but rather the final few questions people may want answered before they are ready to buy.
Provide some answers to common questions. Perhaps you want to tell answer how much time they need to dedicate to get through the course, or give them a support email to contact you if they have further questions. It doesn’t need to be questions you were actually asked, but rather the final few questions people may want answered before they are ready to buy.
Provide some answers to common questions. Perhaps you want to tell answer how much time they need to dedicate to get through the course, or give them a support email to contact you if they have further questions. It doesn’t need to be questions you were actually asked, but rather the final few questions people may want answered before they are ready to buy.
Provide some answers to common questions. Perhaps you want to tell answer how much time they need to dedicate to get through the course, or give them a support email to contact you if they have further questions. It doesn’t need to be questions you were actually asked, but rather the final few questions people may want answered before they are ready to buy.
Provide some answers to common questions. Perhaps you want to tell answer how much time they need to dedicate to get through the course, or give them a support email to contact you if they have further questions. It doesn’t need to be questions you were actually asked, but rather the final few questions people may want answered before they are ready to buy.
Provide some answers to common questions. Perhaps you want to tell answer how much time they need to dedicate to get through the course, or give them a support email to contact you if they have further questions. It doesn’t need to be questions you were actually asked, but rather the final few questions people may want answered before they are ready to buy.
regular course
One sentence summary of what they get
$
247
Advanced course
One sentence summary of what they get
$
347
regular course
One sentence summary of what they get
$
99
/month
Advanced course
One sentence summary of what they get
$
127
/month
Your personal note
You're stronger than you think you are. But if you're anything like me, you need help to take your weight loss to the next level. You just want someone to tell you what works.
I was hot. Not slammin’ hot. Pit-stains hot. I hid behind a wool blazer hoping to conceal how miserable I was. The heat pumped. I wanted to remove my jacket but wouldn’t dare. I didn’t think my arms were worthy of ventilation at any size. I believed, down to my core, that my daughter deserved a slender mother with energy, not the one who spent hours getting dressed (trying to conceal her many misshapen bits). I had it all so wrong back then, equating my size with my worth. The hardest part of my journey has been to let go of “shoulds.” Except for this one: we should all know that we are worthy of short sleeves, ventilation, a seat at the table, and love—self and otherwise. (this is for the about page with photo)